Immigrationxperts – Case Study

The Opportunity

Immigrationxperts is one of the premier immigration consulting services of the country. They have made our niche market in the business by providing expert advice and immigration assistance for those aspiring to settle, work or study in Australia, Canada, U.K, New Zealand, Denmark, Hong Kong, Singapore, Norway and globally.

The Challenge

Immigrationxperts had two websites but was not doing well. The major issues they faced were:

• Obsolete WordPress version
• Obsolete design
• No social media engagement
• No content marketing strategy
• Keyword Rankings took a hit
• No newsletter campaigns
• No Social engagement
• Lacked a Digital Marketing Plan

The Approach

• Rebuilt a branch website on WordPress and developed a new website for another branch on PHP
• Gave the website a premium UI/UX
• Impressive banners and category pages
• Social sharing and linking
• Worked on Speed loading
• On page, SEO was conducted
• Sitemap, Robots.txt, Google analytics, Google remarketing code were implemented
• The website is clean & responsive
• A proper Social media plan is in place

The Results

• In a highly competitive keyword environment, we were able to boost visibility across a range of common search terms
• The website was received well by the client
• Mentionable traffic is recorded every month
• Social engagement is also increasing day by day on major Social Media platforms.