How to Rank better On the SERPs with targeted SEO tactics
An interesting rumor has been doing the rounds on the Internet lately – “The best place to hide a corpse is page 2 of Google search engine results”. A joke, but businesses who want to stand out should consider it seriously!
Ranking on the second, third, or fourth page wouldn’t matter when 75% of Internet users will never browse past the first page of search results. So you would not receive the clicks and traffic for the time and money.
There are numerous ways to optimize your site to rank higher on search engine results pages, which will increase your traffic and conversions—justifying the investment of time and resources!
In this post, we will discuss the different strategies/tactics for doing SEO in a good way with the best SEO Company in India:
- Voice Search Optimization – Long-Form Content-
The number of teens and adults who use voice search every day is already 55% and 40%, respectively, and by 2021, 50% of all searches will be voice-based.
Voice-activated search is becoming increasingly popular with voice recognition apps on mobile devices and home speakers. As a result, it’s easier and faster to find what you’re looking for, whether you’re in your living room or traveling.
Search queries based on text are usually two to three words long, while voice searches can be more than ten words long. Additionally, voice search queries are generally questions rather than instructions, such as “how do you make chocolate cake?” instead of “chocolate cake recipe.” Therefore, your content should contain questions that you answer as headers.
- Put Video Content On Your Website-
Over 80% of marketers report increasing dwell times on their websites since video took off. As video continues to rise in popularity, it’s no longer just an option – it’s necessary to provide users with content they want and keep search engines happy. As a result, websites with videos are much more likely to favor Google.
If you regularly publish videos, your website will likely rank higher than those that do not. In addition, having a solid video presence across multiple channels, including YouTube, will improve your website’s SEO ranking and traffic.
- Page Speed Optimization-
According to Google’s most recent research, the chance of a bounce increases by 32% from one second to three seconds and by 90% from one second to five seconds.
It is important to note that search engines factor in page-loading speed into their website ranking algorithm. Also, slow loading affects your users’ dwell time, increases bounce rates, and decreases the number of pages browsed – all of which hurt your ranking!
The main way to improve page loading speed is to enable browser caching, make sure the code is clean and streamlined, optimize images and CSS, reduce the number of plug-ins on the site, place scripts below the fold, and minimize redirects.
- Ensure Crawlable, Accessible URLs-
Google and users will look at your URLs first when talking about your website. Developing a great site with amazing content and graphics does not guarantee traffic or search visibility. It needs to be easily accessible both for users and Google.
Ideally, a search engine-friendly URL should be easy to read, static, keyword-rich, consistent across your site, with the fewest number of redirects as possible, and contain XML sitemaps that include all of the URLs that you want to rank.
- Ensure Your Site Is Mobile-Friendly-
Slow-loading mobile sites will be penalized when Google changes its algorithm in July. Google estimates that mobile traffic will account for 52.2 percent of all web traffic this year, increasing last year’s 50.3 percent. As a result, the company has changed its algorithm to accommodate this rising trend.
When ensuring a mobile-friendly experience, consider font and button sizes, create a consistent viewing experience across devices, use responsive design, use high definition images that look good on mobile screens that are high definition.
Conclusion
You can improve your ranking on search engines with the tips shared above or by engaging with an experienced SEO company in India: Digital 24.
As Google’s search algorithm changes, we monitor updates and partner with you to understand your business, audit your website, and suggest optimization techniques relevant to your business, keyword research and relevance, link popularity, among others.
Moreover, we use the best SEO packages India so that everyone can afford them. With the right mix of strategies, you can achieve better visibility in search and, therefore, better conversions!