Global Gadgets

The Opportunity

Global Gadgets is a leading luxury multi-brand lifestyle gadget seller based out of Khan Market which is one of the poshest markets in the whole of Asia and also has an e-commerce website. Anything and everything latest that technology has to offer you can find it at Global Gadgets. They also ventured out into the service industry by providing IT solutions and AMC for homes and offices. They are always in the hunt for exclusive products to vow their customers coupled with warm hospitality.

The Brief

To create a new e-commerce website and drive traffic to the website which is interested in luxury goods. The social media presence was also bleak and demanded a fresh outlook which justified the products that were being presented. The presence of the website on Google rankings was present but firstly not on high ranking keywords and secondly not on the first page of Google.

The Challenge

Driving traffic and sales on an e-commerce platform where the ticket size of products ranges from 5k to 2.1 Lacs was a challenge as the earlier website did not register much sale because there was a lack of proper approach and execution, but one that Digital24 welcomed from the beginning of the planning stages. The Digital24 had to put their A game and needed to bring forth something that would appeal to Global Gadget’s niche audience. The key was to create an aesthetically pleasing website with user friendly features with great SEO visibility. We noticed that their audience needed to understand the benefits of the products that were being offered, so the key was to create detailed piece of content that was both visually rich and educational. We decided that detailed information about the products with crisp images of the products would increase audience engagement and improve sales. The social media platforms also needed to have stunning graphics and provide ample information about the product to appeal to the targeted audience.

Global Gadgets had a website but was not doing well. The major issues they faced were:

• Poor website design
• On page SEO was absent
• Poorly run AdWords campaigns
• No social media engagement
• No content marketing strategy
• Product pages lacked information
• Keyword Rankings took a hit
• Cart abandonment issues
• No newsletter campaigns
• No bulk SMS retargeting

Our Approach

Our SEO, SMO, Website Developers and Content put their creative heads together to create a collaborative campaign with amazing searchability, creative content, great website appeal and interactive social media. We created a fast and simple website which had informative pages for products with crisp images. To boost the traffic on the website and to increase sales we did rigorous SEO on more than 200 Keywords. We implemented high quality and informative content on all platforms be it SEO, website or Social Media. The social presence was given an uplift with high quality creatives and informative content to increase awareness of the high end products.

Gave the website a premium UI/UX

• Impressive banners and category pages
• Social sharing and linking
• On page, SEO was conducted
• Category and product pages were improved
• Sitemap, Robots.txt, Google analytics, Google Remarketing code was implemented

The Result

Our SEO, SMO, Website Developers, and Content put their creative heads together to create a collaborative campaign with amazing searchability, creative content, great website appeal and interactive social media. We created a fast and simple website which had informative pages for products with crisp images. To boost the traffic on the website and to increase sales we did rigorous SEO on more than 200 Keywords. We implemented high quality and informative content on all platforms be it SEO, website or Social Media. The social presence was given an uplift with high-quality creatives and informative content to increase awareness of the high-end products.

In a highly competitive keyword environment, we were able to boost visibility across a range of common search terms

Social media engagement was amplified as well.

Website: www.globalgadgets.co.in